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7-Eleven’s Winning Play: Scoring Big in the NIL Arena

By Owen Lyons


Step aside traditional sports endorsements; 7-Eleven is rewriting the playbook with their groundbreaking NIL move. Hailing from Dallas, 7-Eleven has surged into the NIL scene with a splash, signing not one, not two, but nine top-tier college football athletes to their

innovative “Cleat Crew” program.




This isn't just your run-of-the-mill endorsement deal. The “Cleat Crew” program is a game-changer, blending style, sports, and social good. Each athlete collaborates with luxury shoe designer, The Shoe Surgeon, to create personalized cleats. The most important part – they’re auctioned to support Children’s Miracle Network Hospitals. Talk about a win-win!


The lineup is nothing short of impressive: Travis Hunter, Bo Nix, Dorian Singer, Marvin Harrison Jr., Quinn Ewers, Trevor Etienne, Kam Arnold, Blake Corum, and Nick Singleton. These aren't just athletes; they're the best of the best, with a social media reach that spans hundreds of thousands. Take Marvin Harrison Jr., a Heisman hopeful, boasting over 350,000 Instagram fans and a solid TikTok following of 150,000. These athletes are not just playing the field; they're owning the digital space, driving their cleats to raise top dollar at auctions.


Let's zoom in on Blake Corum, Michigan's dynamic running back. His “Cleat Crew” collectible is not just any cleat; it's custom and up for grabs. And the best part? The proceeds go straight to Beaumont Children’s in Detroit. This is more than a campaign; it's a community uplift.


7-Eleven’s entrance into the NIL world isn’t just about brand visibility. It’s a testament to their dedication to community enrichment. They're doing more than just backing athletes; they're championing causes. By intertwining NIL with philanthropy, they're setting a new standard in the sports marketing world.


This campaign isn't just successful; it's a trendsetter. By teaming up with top college football names during peak season, 7-Eleven has raised a hefty sum of money for charity and set a new benchmark for what NIL campaigns can achieve. With this kind of start, the possibilities for 7-Eleven in the NIL landscape are limitless. We’re excited to see what they do next.


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