OUT2WIN
PERSONAL BRAND COACH
Making Content
Schedule
Scheduling is the best way to avoid burnout while making content for social media
1
Planning
- Save trending audio
- Write out Reel ideas
- Write short scripts for ideas
2
Film
- Go where you need to be to film
- Capture your content for the week
3
Edit
- Go through all your videos
- Edit on CapCut
- Add voice overs / background music
- Save drafts to post
4
Post
- Post throughout the week
- Engage with comment section
Filming
Lighting
- Find a well lit area
- Have the light facing you whenever possible
- For better lighting: see optional products
Audio
- When recording audio, try to be in a quiet area
- For better audio: see optional products
Visual Hooks (beginning of video)
- Use a cool CapCut transition at the start of video to pull viewer in
- Make first shot in video eye-catching
Verbal Hooks (beginning of video)
- "Do you want to know how to..."
- "Have you ever wondered..."
- "What if I told you..."
- "You'll never believe THIS..."
- "3 hacks to make THIS so much easier..."
Call-to-Action (end of video)
- "...follow for more"
- "...lmk what you think"
- "...go do THIS yourself"
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Edit
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Umms / pauses
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Speaking videos: cut out most umms / pauses. Laughter is fine and shows personality
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Length
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Aim for under 60 seconds per video
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Captions
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Types of captions you can use
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One more thing
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Add one more bit of info to the content you might have missed in the content
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Restate the point
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Write what the purpose of the content was again
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Explainer
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Go in-depth about the topic of your content (steps to do it, my story behind it, etc)
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Call to action / ask a question
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Use this for your…
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Follow me for more…
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This is how I do it. How do you do it?
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Do you agree?
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Lmk if you have more questions
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If you have any questions, ask in the comments
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Background music
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Match the vibe to whatever you’re talking about
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Speaking videos: Make sure to lower the volume enough so you can hear yourself speak
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Native features
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TT:
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Edit in capcut, but add background music after from the TT library
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Use in-app text-on-screen for trends
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Use “cover and add text” before posting
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Cover photo
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Choose best frame from video for cover
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After posting
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Don’t get discouraged
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Commenting
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Double your comments
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Take inspiration from comments for future content
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Hashtag consistency
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Use 4-6 (TW 1-2) relevant hashtags related to what you’re posting about
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CHAT: I'm a [gender] [sport] [player/nothing] at [school] posting on social media about [be detailed]. What are 6 hashtags I should use. Don't list them with numbers, just put the hashtags right next to each other
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Likes / comments on
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Best way for brands to vet you before working with you
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Motivates you to run the numbers up and grow your audience
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Posting frequency
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Low
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Reels - 2x week
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TT - 3x week
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Medium
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Reels - 4x week
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TT - 7x week
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Best
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Reels - 7x week
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TT - 4x day
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Best times to post
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Reminders (IG/TT/YTS/TW)
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Cross posting
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TT to IG: post your best performing TT content on IG
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IG to TT: post all your IG reels on your TT
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IG to YTS: post all your IG reels on your YTS
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