OUT2WIN
PERSONAL BRAND COACH

Brand deals

• What you’re worth (your profile)

  • Your fair market value updated live

    • IG

    • TT

    • TW

    • YTS

• How to get them

  • On your own

    • Make portfolio deck

      • Cover slide: 

        • Start with an eye-catching cover slide that includes your name, social media handles, and a brief tagline describing what you do.

      • Introduction:

        • Introduce yourself and your content in a concise yet engaging way. Include your background, your niche, and why you’re unique.

      • Audience demographics:

        • Provide an overview of who your followers are (ie: people getting into workout recovery, tennis fans)

      • Social media statistics:

        • Include key statistics, such as follower count, engagement rate, average likes/comments per post, and audience growth rate across your social media platforms (you can find this info on your leaderboards)

      • Content overview:

        • Showcase a few examples of your most popular and successful content, highlighting the style, tone, and themes of your work. This will help brands understand what kind of content they can expect from you.

      • Previous partnerships:

        • If applicable, mention any previous brand collaborations and their outcomes. Include testimonials or case studies to demonstrate the value you've provided to past partners.

      • Sponsorship opportunities:

        • Clearly outline the various sponsorship options available to brands, such as sponsored posts, product reviews, giveaways, long-term partnerships, or custom offerings tailored to their needs.

      • Pricing and packages:

        • Provide information on your pricing structure and any packages you offer. Make sure to explain the value and benefits associated with each option (you can find your NIL value on your profile)

      • Call to action:

        • Finish your pitch deck with a strong call to action, encouraging brands to get in touch with you to discuss potential partnerships further.

      • Contact information:

        • Make sure to provide your contact details, including email, phone number, and social media handles, so that interested brands can easily reach out to you.

  • Marketplaces

    • MarketPryce

    • OpenDoarse

    • BrandsMeetCreators

    • Etc.

• How to choose the right ones

  • Alignment with your niche and values: 

    • Ensure relevance, shared values, and audience connection.

      • Ensure the brand's products or services are relevant to your content and resonate with your target audience. The brand should also share similar values and ethics, as this will create a more authentic connection with your followers.

  • Reputation and credibility:

    • Partner with reputable brands to enhance your image.

      • Research the brand's reputation and credibility in the market. Working with reputable brands can enhance your credibility, whereas partnering with brands with a negative image might harm your reputation.

  • Quality of products/services:

    • Promote offerings you genuinely believe in and trust.

      • Make sure the brand offers high-quality products or services that you can confidently endorse. Test the products/services yourself to ensure they meet your standards and align with what your audience expects.

  • Compensation and benefits:

    • Ensure fair, mutually beneficial partnerships.

      • Assess the financial and non-financial benefits offered by the brand, such as monetary compensation, free products, or access to exclusive events. Ensure the partnership is fair and mutually beneficial.

  • Creative freedom:

    • Retain your unique style and authenticity.

      • Determine whether the brand allows for creative freedom in your content creation process. A successful partnership should enable you to showcase your unique style and personality while promoting the brand's offerings.

  • Communication and support:

    • Prioritize open, responsive, and supportive brands.

      • Evaluate the brand's communication style and responsiveness. Open and effective communication is essential for a successful collaboration. The brand should also provide support in terms of resources, assets, and information needed to create compelling content.

  • Long-term potential:

    • Seek partnerships offering stability and growth.

      • Consider if the brand partnership has the potential for long-term collaboration or if it's a one-time engagement. Long-term partnerships can offer more stability and growth opportunities.

  • Exclusivity clauses:

    • Avoid limiting opportunities, ensure reasonable terms.

      • Be cautious of exclusivity clauses that could limit your ability to work with other brands in the same industry. Make sure any such clauses are reasonable and won't hinder your growth as a content creator.

  • Legal and contractual aspects:

    • Review contracts, protect your interests, seek legal advice if needed.

      • Review the contract terms carefully to ensure they are clear, fair, and protect your interests. Consult with a legal professional if necessary.

  • Audience feedback:

    • Gauge audience opinions, adjust partnerships accordingly.

      • Pay attention to your audience's feedback on the brands you partner with. Their opinions can help you determine which brands resonate well and which ones to avoid in the future.

Capitalize without brands

• Discords

  • Start your own discord community around a relevant topic you can speak on in-depth about

  • Create a paid chat community to bring your audience together

• Cameo

  • Sign up for Cameo and allow fans to book you for shoutouts

  • Put your Cameo link within a free LinkTree in your bio (don’t forget to add all your social links to it)

• Merch

  • Define your brand: 

    • Start by identifying your unique selling points, your target audience, and the message you want to convey. Your brand should reflect your personality, values, and the image you want to portray on social media.

  • Find creative and business partners: 

    • Partner with a creative individual or team to help bring your vision to life through design and product development. Additionally, seek a business partner with experience in merchandising, e-commerce, or marketing to help with the operational and financial aspects of your merch line.

  • Design your products: 

    • Collaborate with your creative partner(s) to develop designs for your merch that incorporate your brand elements. Think about what types of products your audience would be interested in, such as t-shirts, hoodies, hats, phone cases, or stickers.

  • Choose a production method: 

    • There are two main production methods for creating merch: print-on-demand and bulk production. Print-on-demand (POD) services, such as Printful or Teespring, allow you to create and sell products without holding inventory. Bulk production typically involves partnering with a manufacturer to produce large quantities of your products upfront, which can be more cost-effective but requires a higher initial investment.

  • Set up an online store:

    • Work with your business partner to create an online store to showcase and sell your merch. You can use platforms like Shopify, WooCommerce, or BigCommerce to build your store. If you choose a POD service, you can usually integrate it directly with your online store to automate order fulfillment.

  • Promote your merch: 

    • Market your merch line on your social media platforms and other channels, leveraging your business partner's expertise. You can do this through organic posts, collaborations with other influencers, paid advertising, or offering exclusive discounts to your followers. Make sure to create engaging and visually appealing content to showcase your products.

  • Monitor and adapt: 

    • Keep track of your sales, customer feedback, and overall performance with the help of your business partner. Use this data to make informed decisions about your product offerings, marketing strategies, and future plans. Be open to adapting your approach based on your audience's needs and preferences.

• NIL shops

  • Encourage your school to get into:

    • NIL Store

• Etc.